Data-driven intelligence on the evolving Multicultural Beauty market.
SPENDING IS DOWN
BEHAVIOR IS SHIFTING
CONSUMERS AREN’T QUITTING BEAUTY… THEY’RE REDEFINING IT.
of consumers spent LESS on beauty
Only spent more
Net change (lowest since 2020)
This isn’t a decline in interest.. It’s a shift toward smarter spending
Consumers aren’t abandoning beauty, they’re adapting:
Not all channels are losing
Consumers want:
Even high-income consumers are cutting back:
Luxury mindset is changing
“Is it worth it?” matters more than ever
Winning brands will:
