We summarize our services into five main categories. All services can be combined or customized to suit your needs.
Transforms generic retail data into a fully customized, culturally contextualized, and analytically robust database.
Uniquely proactive consumer insights designed to uncover the true motivations and cultural influences that drive shopper behavior.
Customized research including Focus Groups, Surveys, Roundtable Discussions, Product Use Tests, New Product Launch Performance.
Independent Beauty Supply Channel Insights, backed by 10 years of authentic beauty supply scan data from stores nationwide.
SSI serves as a true strategic partner offering dedicated consulting support for ongoing guidance, ideation, and real-time problem solving.
Key Differentiator
A major point of differentiation is SSI’s Independent Beauty Supply Channel Insights, backed by 10 years of authentic beauty supply scan data from stores nationwide. Given that beauty supply represents 40% of total MCHC spend, this channel is indispensable for understanding the full textured-hair landscape. Beauty supply stores often spark the trends that later reach mass retail, making SSI’s insights essential for staying ahead of the curve.
Our Quarterly Beauty Supply Channel Insights Report delivers in-depth analysis of consumer behavior, niche product performance, and cultural signals that directly affect growth opportunities.
Beyond quantitative data, SSI can tap into rich qualitative inputs from beauty supply store owners—providing on-the-ground perspectives on economic shifts, cultural movements such as Black Lives Matter, DEI impacts, and more. Historically, SSI has also integrated survey data and live consumer videos into Beauty Supply reports, adding depth and real voices to the insights. Additionally, SSI’s expertise expands into adjacent categories within retail chains—such as food, snacks, seasonings, and liquor—to capture the broader cultural influences shaping the Black consumer experience.
Beyond Data
