SSI’s Romina Brown on Data, Culture, and Driving Retail Growth in Beauty
In the crowded and competitive world of beauty and personal care, one firm has carved out a distinctive position by focusing on the power of multicultural consumers. Romina Brown, Founder and CEO of Strategic Solutions International (SSI), has spent over two decades helping brands and retailers understand, serve, and grow with these audiences. Brown is […]
Textured Hair Product and Data Expert Romina Brown On What To Expect In The Haircare Category Next Year
As president and CEO of category management firm Strategic Solutions International, Romina Brown has a unique vantage point on the future of the textured haircare business. Partnered with Nielsen, she has access to a cloud-based portal serving up deep multichannel beauty industry insights informed by historical and current industry data across big-box retailers, beauty supply stores, food […]
Sephora Spotlights Textured Haircare Brands In New Displays
Sephora is making a strong statement that mass-market chains and beauty supply stores shouldn’t have a stranglehold on the textured haircare category with new displays spotlighting textured haircare brands in 75 locations. “Sephora is investing in haircare in a big way this year in hopes of becoming synonymous as a haircare destination,” says Maeva Heim, […]
Multicultural Category Management Powerhouse, Strategic Solutions International (SSI) Joins Nielsen Connect Partner Network
CHICAGO, May 21, 2020 /PRNewswire/ — Strategic Solutions International (SSI), a woman-and minority-owned boutique category growth management firm, today announced it has joined the Nielsen Connect Partner Network, the industry’s largest open ecosystem of solution providers for retailers and manufacturers in the consumer packaged goods (CPG) industry. “We are proud to welcome SSI, into the Nielsen Connect […]
Textured Haircare Brands Return To Tried-And-True Distribution At Beauty Supply Stores As Challenges Increase In Other Channels
Source: https://www.beautyindependent.com/textured-haircare-brands-distribution-beauty-supply-stores
Romina Brown, CEO of SSI, explains how data impacts the Black hair community
Romina Brown is the president and CEO of Strategic Solutions International, a category growth management company for the textured hair care industry. With a background in strategic planning and integrated marketing, Brown opened the Chicago based business in 2004. Brown has experience working with world-renowned CPG, beauty, apparel and real estate brands. She is also dedicated to […]
How to Navigate the Evolving Multicultural Beauty Market
Data Strategy for Retail Growth in Beauty Supply Channels
Consumer Insights That Drive Product Innovation
